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B2B Implementation

SYLLABUS

Planning and Go-live

  • Go-Live Checklist and Step-by-Step Process
  • Mapping Macro Requirements and Specifying B2B Features
  • Coexistence of B2C and B2B Operations

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Content Management and Personalization

  • Does Your B2B Need a Front-End Similar to B2C?
  • Ideas for Customized Front-Ends to Simplify Purchase Journeys
  • Ideas for Different Front-End Approaches in B2B

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Blueprint and Modeling

  • Customer Registration and Analysis Process with Native B2B Apps in VTEX
  • Approval Flow for Access Registration
  • Base Registration for Companies

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Customer Relationship Management

  • Buyer Organizational Hierarchy and Permissions
  • Sales Representatives vs. Telesales

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Pricing

  • Levels of Price Segmentation: Price per Customer and Customer Clusters
  • Audience API + Price Tables
  • Hot Pricing Strategies and Caching

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Logistics and Shipping

  • Freight Segmentation: Customized Delivery Options by Customer
  • Delivery Clustering and Defining Specific Methods/Windows
  • Order Routing Process

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Checkout and Payments

  • Customization Limits in the Checkout Process
  • When to Use a Headless Checkout
  • Credit Management for Deferred Payments: Offline vs. Online Workflows

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Promotions and Marketing

  • Budget Management and Credit Limits by Customer

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Orders

  • Order Queue Strategies with Feed/Hook vs. ERP
  • Multichannel Order History Management

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B2B Architecture and Solutions

  • VTEX Master Data Entities
  • Master Data V2 Triggers and Applications with B2B Organizations
  • Punch-Out: What It Is and VTEX Integration Options

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Case Studies and Best Practices

  • Challenges Faced by B2B Clients (e.g., Hinode, Supercampo, Camesa)
  • Change Management for Clients with Manual Operations